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Please answer! How to improve Survey Response Rate

Posted by Jason Abromaitis and Drew Chambers on Jul 30, 2019 9:02:00 AM

Writing surveys can take a lot of time and effort (though less if you do it on cor.us). So it can be exceptionally frustrating to send your survey out to a group of customers, customers, etc., only to get a terrible response rate. In this post we’ll cover some tips and tricks for giving yourself the best chance to get the data you need.

‘Yay, a survey!’ - Nobody ever

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Topics: Insider, surveying, best practices

Our Approach to Variable Pricing

Posted by Morgan Stempf on Jul 24, 2019 9:38:00 AM

 

Implementing data-driven variable pricing is challenging, but Corus has an answer.

When shopping online, most consumers are at least vaguely aware that dynamic pricing is a ubiquitous part of the experience - and not just for airfare, but for all manner of goods. When the earliest accounts of the practice first came to light at Amazon in the early 2000s, it was sufficiently shocking that the company felt compelled to issue a public apology. Today, of course, this is the stuff of everyday press releases, and no longer the exclusive preserve of Amazon.

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Topics: Insider, business case, pricing power

Data Decisions with Jason: Basketball and Business

Posted by Drew Chambers on Jul 15, 2019 9:04:00 AM

Corus CEO Jason Abromaitis dives into his background with basketball, both as a player and a coach, and how it applies to running a startup.

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Topics: podcast, business case, business challenges

VP Marketing Drew Chambers on the "Green Apple Podcast"

Posted by Drew Chambers on Jun 18, 2019 8:31:00 AM

Our head of marketing, Drew Chambers, sits down with John Garrett of the Green Apple podcast to discuss his passion for cycling and how that impacts his business mentality. A great listen, check it out here!

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Topics: in the news

Hard Math Ep. 14 - Conjoint Analysis Results

Posted by Kevin Mabe and Drew Chambers on May 28, 2019 8:07:00 AM

In the second part of our two-part series on conjoint analysis utilizing the Corus platform, Kevin walks through the results of the sample survey.

Drew Chambers (VP of Marketing) took a conjoint-based survey 20 times focused on the aspects of high-end bicycles that he might consider when buying a new bike. Kevin chose to use an adaptive conjoint question survey instead of MaxDiff because Corus believes that the cognitive load on MaxDiff is too high when there are multiple attributes or variables. Kevin, who knows nothing about bikes, is able to pinpoint exactly the right mix of features to accurately predict the perfect bike for Drew utilizing an adaptive conjoint analysis. A really cool result!

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Topics: Insider, conjoint, conjoint analysis, hardmath

Hard Math with Kevin - Ep. 13, Conjoint Analysis

Posted by Kevin Mabe and Drew Chambers on May 20, 2019 9:58:00 AM

Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.

This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.

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Topics: Insider, conjoint analysis, hardmath

Video Series - Hard Math with Kevin Market Segmentation Results (Part 2)

Posted by Kevin Mabe and Drew Chambers on May 15, 2019 7:37:00 AM

In the second part of this series on Market Segmentation, Kevin Mabe walks through analyzing the results and robustness of our analysis.

 

Kevin Episode 11 - Segmentation Part 2 - HD 720p
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Topics: Insider, hardmath, market segmentation

Podcast - Jason Abromaitis on Maximum Enthusiasm Podcast

Posted by Jason Abromaitis and Drew Chambers on May 9, 2019 10:38:27 AM

Our co-founder and CEO Jason Abromaitis joined Megan Hottman on the Maximum Enthusiasm podcast, sharing what it's like to run a startup and also juggle all the other pieces in life. Check it out!

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Topics: podcast

Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Understanding Your Clients - Tools for Marketing Agencies

Posted by Drew Chambers on May 2, 2019 8:04:00 AM

Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.

Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.

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Topics: use case, marketing agencies

Better Answers Powered by Numbers

This Blog is Dedicated to Discovering Answers Through the Power of Research

What are the things that surprise and excite our team? Is Net Promoter Score really the best way to think about customers? Is customer service truly a dying art? Why do polls get things wrong? What are the true value drivers for successful businesses? How do you know? Read here to find out!

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  • This blog is powered by the same tool that you can use for free at www.cor.us
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