Dan Kasper, former Special Ops member and current CEO of Wishlist Rewards, joins the podcast!
Meet our rockstar head of biz dev who loves traveling and kickboxing
What brought you to Corus?
I was Jason's sales rep at the first company I worked for in this industry 6 years ago. We stayed in touch over the years, and I became more interested in the vision Jason had for Corus and the direction he wanted to take the company the more we spoke. After deciding to depart from my last position, it was the right time and an easy choice to join Corus. It's been a natural fit for me.
Topics: our team
On the latest episode of Data Decisions with Corus we host Mike Stevens, a 20+ year veteran of the market research industry. Mike shares his insights about how teams can evolve with new technologies and skillsets, and what pitfalls he commonly sees people falling into.
Mike started InsightPlatforms.com as a way to easily share information about the myriad platforms that exist to help companies with market research. Additionally Mike works as a consultant to help companies implement various market research strategies.
Holy *&^$ it’s almost the end of the year! This is the time to start digging into your budget line by line and asking the hard questions about your relationships with the software and vendors you’ve worked with this year.
Reviewing and planning your marketing budget is an obviously important part of Q4. We want to help make this process a little easier by diving into a review of items that you should think about as you prepare to make 2020 your best year ever.
Morgan shared his impressive piece about variable pricing on the American Marketing Association's website. Check it out here!
In a piece that had previously been shared on our blog, Morgan dives into a unique approach that Corus has taken with regards to variable pricing, with a focus on the economic drivers of demand as opposed to stress-testing price itself. This enables better testing and implementation for retailers with multiple locations, where "tranche pricing" is a valuable tool.
Topics: in the news
Patrick Stewart, friend of Corus and data science expert, joins the podcast to discuss his background and how one might start the process of building a data warehouse.
A little background on Patrick: He currently serves as Vice President of Data Science at Rocky Mountain Resources where he is responsible for building and maintaining the organization's data infrastructure, and leveraging internal and external data to improve profitability of all business units. Prior to joining RMR, he was a Sr. Manager of Data Science for Nordstrom where he assembled and led multiple teams in the marketing and risk strategy divisions. Prior to joining Nordstrom, he held leadership roles at Sports Authority where he used analytics to generate value for multiple departments, including marketing, pricing, merchandising, and operations. Patrick began his professional career as an analyst in the telecom and banking industries. He received a B.S in Economics from Rochester Institute of Technology and an M.S. in Data Science from Northwestern University.
Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.
You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.
Writing surveys can take a lot of time and effort (though less if you do it on cor.us). So it can be exceptionally frustrating to send your survey out to a group of customers, customers, etc., only to get a terrible response rate. In this post we’ll cover some tips and tricks for giving yourself the best chance to get the data you need.
‘Yay, a survey!’ - Nobody ever
Implementing data-driven variable pricing is challenging, but Corus has an answer.
When shopping online, most consumers are at least vaguely aware that dynamic pricing is a ubiquitous part of the experience - and not just for airfare, but for all manner of goods. When the earliest accounts of the practice first came to light at Amazon in the early 2000s, it was sufficiently shocking that the company felt compelled to issue a public apology. Today, of course, this is the stuff of everyday press releases, and no longer the exclusive preserve of Amazon.