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Hard Math with Kevin - Ep. 13, Conjoint Analysis

Posted by Kevin Mabe and Drew Chambers on May 20, 2019 9:58:00 AM

Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.

This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.

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Topics: Insider, conjoint analysis, hardmath

Video Series - Hard Math with Kevin Market Segmentation Results (Part 2)

Posted by Kevin Mabe and Drew Chambers on May 15, 2019 7:37:00 AM

In the second part of this series on Market Segmentation, Kevin Mabe walks through analyzing the results and robustness of our analysis.

 

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Topics: Insider, hardmath, market segmentation

Podcast - Jason Abromaitis on Maximum Enthusiasm Podcast

Posted by Jason Abromaitis and Drew Chambers on May 9, 2019 10:38:27 AM

Our co-founder and CEO Jason Abromaitis joined Megan Hottman on the Maximum Enthusiasm podcast, sharing what it's like to run a startup and also juggle all the other pieces in life. Check it out!

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Topics: podcast

Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Understanding Your Clients - Tools for Marketing Agencies

Posted by Drew Chambers on May 2, 2019 8:04:00 AM

Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.

Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.

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Topics: use case, marketing agencies

Video Series - Predictive Modeling Results

Posted by Kevin Mabe and Drew Chambers on Apr 30, 2019 8:12:00 AM

In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model

Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.

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Topics: Insider, market research, data analysis

Video Series Hard Math with Kevin: Predictive Modeling, the Confusion Matrix

Posted by Kevin Mabe and Drew Chambers on Apr 23, 2019 3:27:59 PM

The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.

Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.

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Topics: Insider, market research, dataresearch, predictiveanalytics, predictivemodeling

In the News: Corus Rated as One of the Top Research Marketplaces

Posted by Drew Chambers on Apr 22, 2019 9:06:00 AM

The good folks at Insight Platforms chose Corus as one of the best research marketplaces available

"It's ambitious, and one to watch"
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Topics: Insider, market research, in the news

Restaurants, Insurance, Bundling, and Conjoint - How it All Fits Together

Posted by Drew Chambers on Apr 18, 2019 7:43:00 AM

Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?

In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.

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Topics: data analysis, dataresearch, conjoint, conjoint analysis, restaurants, bundling, insurance

Podcast: Data Decisions with Jason - The Gut Check

Posted by Jason Abromaitis and Drew Chambers on Apr 16, 2019 8:02:00 AM

Why trusting your gut might not be the best move...

We dive into a series of examples of when "trusting your gut" to make business decisions involving data can go wrong, and examples of clients that used an analytical approach to come to much better outcomes. Using deep analysis to pressure test your theories is a great way to ensure that you don't waste money and time in the long run.

 

 

Or listen on Google Play

 

 

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