GUEST POST!

Utilizing the Corus platform, we gathered feedback from Nifty customers about the things they can't live without

There are a lot of project management tools out there, so inevitably the first questions that we often get from prospective customers are “what makes Nifty different?” or “what makes Nifty so great?” Instead of coming up with something on our own, we thought we’d ask our customers for their thoughts.

CEO Jason Abromaitis shares some thoughts with Nicole Fallon on the Department of Commerce's Grow with Co website. What does this new normal look like for all of us?

Corus is now an official Hubspot partner and part of the inbound community, and as a result, Hubspot users can take full advantage of all the free tools that Corus offers. Sending out surveys via your Hubspot CRM has never been easier.

Corus is now listed on the Hubspot Partner Directory, meaning you can quickly search for it through your favorite CRM system. Part of building an effective Flywheel is delighting customers, and utilizing that feedback to feed the momentum of your flywheel (inbound anyone? :) ) Corus makes gathering that delightful feedback from customers as easy as can be by offering our survey-building features FREE OF CHARGE. You create a survey (as complex as you want) and then distribute it via your Hubspot CRM. Here's a quick tutorial.

Jason shares his thoughts in this really compelling piece about Voice of the Customer (VoC) metrics and how they affect Customer Experience (CX)

In a really great piece that features takes from the giants of the consumer market research space, Jason's comments really shine a light on the culture of customer respect here at Corus.

Apps like Robinhood and Acorns are shaking up a space that has been dominated by large establishments since the beginning of modern finance. What makes these apps so special, why are consumers responding to their message, and should big banks be scared?

Technology has infiltrated every facet of our lives (even when we’re sleeping). It’s only natural that tech companies large and small would turn their attention to one of the oldest and largest verticals (expected to reach a value of $26.5 TRILLION by 2022) in our economy, the financial sector. Tech has promised for a while to upend the way that people bank, even challenging what we consider fiat currency. To date though it can still feel like the only tangible commercial banking improvement (if it’s even an improvement) is commingling baristas and tellers.

Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they understand that previous vegan options didn’t? Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.

Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.

The Corus platform was designed for teams. But what are some of the best ways to get the most out of it if you’re not used to building surveys collaboratively?

Working collaboratively around large datasets just makes sense. In general there is just too much information for one individual to ingest and decipher. ProPublica put out a great piece about how their newsroom improved when they started implementing large-scale collaborative processes around data analysis, and the results are pretty impressive. But what about before the dataset is built? What about collaborating during the survey phase? Is that possible, practical, and/or advisable? In our experience, yes - and here are some best practices to get the most out of the collaborative tools integrated on the Corus platform.

Our new Director of Customer Success on what it's like to manage the efficacy of Corus implementations with clients, run a farm, and of course, read Curious George.

CEO of AVL Growth Partners Chris Schwalbach shares how his organization affects change within other companies through the power of data

Chris Schwalbach, or "Schwally" as his friends call him, joins our show in this episode. Chris shares his background as a CFO and how he came about creating the fractional CFO model in Colorado, with AVL Growth Partners. Chris's company often utilizes the Traction Model, pioneered in Traction by Gino Wickman, which instructs leaders to think about a variety of different metrics and insights when making corporate decisions. It's a natural fit for what we talk about on the podcast.

Chris's listening and reading recommendations:

What Got You Here Won't Get You There by Marshall Goldsmith

Bigger Pockets Podcast 

Dan Kasper, former Special Ops member and current CEO of Wishlist Rewards, joins the podcast!