Meet our CEO and Co-Founder, Jason Abromaitis
As part of an ongoing segment, we’ll do interviews with members of the Cor.us team so you get to learn the people behind the platform.
- Tell us a little bit about yourself and your background
I was born in Japan where my father was playing basketball professionally while working for Toyota. He’d been briefly in the NBA and then he and my mother lived in Spain, Italy, Turkey, and finally Japan – I kind of ended his career. My mother was a near-Olympic level figure skater. I got none of her balance or grace but did get her love of math.
I grew up just outside of Hartford, Connecticut. I was a borderline fat kid and definite nerd – finding a lunch table was a legitimate anxiety for me all the way through most of high school. Growing up in Connecticut the son of a UConn basketball great was tough with no real prospect of becoming nearly as good a basketball player. But I grew and slimmed out and became the state player of the year by my senior year.
I went to Yale where I studied economics and political science. I played basketball and ran a refrigerator rental business and met some incredible people.
After college I was a strategy consultant for several years before starting a business that would become gradually become Corus.
Outside of work, my wife and I have a 3 year-old boy and a 1-year old girl. Despite the fact that I can’t ski, we enjoy the outdoors here in Denver as much as we can.
- Why Corus? Why market research and consumer insight?
Several factors conspired to create Corus. First, we were consumers of the sort of data and insights that we now produce as consultants. We needed data to inform decisions, yet it was often too slow or expensive. Second, we started with a really bad idea – collecting feedback on tablets in stores, and evolved from that thanks to the input of clients to develop what we’ve got today and what we’re developing for the future.
- If you’re not at work or home, where are you?
Most likely on a basketball court or at a park with my family… or maybe a grocery store as we seem to be going through a lot more food these days. We don’t make it to restaurants or other controlled public places as much given our collective attention span.
- What is something you’re passionate about and why?
I love basketball because it’s been around me my whole life and it is one of the most fair things in the world. You can’t lie to basketball, you can’t fake being good at basketball, and for the most part, you get out of it what you put into it.
- If you could be remembered for one thing, what would it be?
Being a person that worked hard to make things better for the people around me. I try to make life easier for everyone around me, and I want Corus to do that for our customers. Sidenote – if you spit gum on sidewalks or don’t use your turn-signal you cannot work at Corus.
- What are one or two different books or articles that have shaped your life/outlook?
Value of the Game by Bill Bradley is on a coffee table at my house because it speaks to so much of what I think I gained from basketball. I also admired the Lean Startup for being a book that overcame by skepticism about business books. The most recent book that I read was Hillbilly Elegy which was terrific.