Hard Math with Kevin Ep 7 – The Dangers of Univariate Analysis

Cue the Jaws music…

Univariate Analysis is a huge part of market research, and survey analysis in particular. In this episode Kevin Mabe, our Chief Analytics officer, goes through an example dataset and then the analysis afterwords, and shows that once again first impressions are not always right. Enjoy!

 

 

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More in the series here: Data Analysis

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