In the news: Corus COO Morgan Stempf on AMA.org

Morgan shared his impressive piece about variable pricing on the American Marketing Association’s website. Check it out here!

In a piece that had previously been shared on our blog, Morgan dives into a unique approach that Corus has taken with regards to variable pricing, with a focus on the economic drivers of demand as opposed to stress-testing price itself. This enables better testing and implementation for retailers with multiple locations, where “tranche pricing” is a valuable tool.

 

Variable Pricing Corus on Ama.org

 

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