The Goal of This Blog

“Well everybody does it that way, Huck”

“Tom, I am not everybody”

The Adventures of Tom Sawyer, Mark Twain

Ours is a space rife with suggestions and ideas. Many are well-founded and researched, others are anecdotal and unhelpful. The goal of this blog is to provide you with insights to help guide your use of the Corus ecosystem, while also exploring some other aspects of the broader consumer research industry. In doing so we’ll be using some of the same empirical methods that we regularly use with clients. Instead of serving up clickbait, we want to use this space to illustrate different techniques or findings that you may find useful in other contexts. We’ll be letting our curiosity guide the series, and as it develops we invite you to join us in the comments section with any of your own questions, criticism, or others thoughts that may help shape where it goes.

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