Our head of marketing, Drew Chambers, sits down with John Garrett of the Green Apple podcast to discuss his passion for cycling and how that impacts his business mentality. A great listen, check it out here!
Topics: in the news
Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.
Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.
The good folks at Insight Platforms chose Corus as one of the best research marketplaces available"It's ambitious, and one to watch"
Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?
In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.
What can I charge? What should I charge? What will happen if I make a price change?
Every business looks at their competition to get a sense of what the ‘right’ price is for their product. But you aren’t your competition and that approach may miss important context from customers that goes deeper in their ability and willingness to pay for what makes your product different from your competition.
It also used to be expensive. Corus is changing that.
In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.
Every day requires Corus to connect with analysts and end-users, and at the core of that interaction is Paul Vitelli. In our ongoing series "Meet our Team", meet a 6'8" former pro basketball player who just happens to know how to dance.
As part of our ongoing series, meet our sales guru, Ben Blackburn
- Tell us a little bit about yourself and your background:
I am from the Midwest and have lived in Texas, Utah, and now Colorado. I enjoy traveling and have visited 9 countries outside of the US so far. I really enjoy learning about history and culture, and have been able to see some impactful historical sites like the Vatican, the site of the Berlin wall, and Pompeii to name a few.
You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?
In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.