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Drew Chambers

Recent Posts

Data Decisions with Jason: Basketball and Business

Posted by Drew Chambers on Jul 15, 2019 9:04:00 AM

Corus CEO Jason Abromaitis dives into his background with basketball, both as a player and a coach, and how it applies to running a startup.

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Topics: podcast, business case, business challenges

VP Marketing Drew Chambers on the "Green Apple Podcast"

Posted by Drew Chambers on Jun 18, 2019 8:31:00 AM

Our head of marketing, Drew Chambers, sits down with John Garrett of the Green Apple podcast to discuss his passion for cycling and how that impacts his business mentality. A great listen, check it out here!

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Topics: in the news

Understanding Your Clients - Tools for Marketing Agencies

Posted by Drew Chambers on May 2, 2019 8:04:00 AM

Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.

Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.

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Topics: use case, marketing agencies

In the News: Corus Rated as One of the Top Research Marketplaces

Posted by Drew Chambers on Apr 22, 2019 9:06:00 AM

The good folks at Insight Platforms chose Corus as one of the best research marketplaces available

"It's ambitious, and one to watch"
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Topics: Insider, market research, in the news

Restaurants, Insurance, Bundling, and Conjoint - How it All Fits Together

Posted by Drew Chambers on Apr 18, 2019 7:43:00 AM

Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?

In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.

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Topics: data analysis, dataresearch, conjoint, conjoint analysis, restaurants, bundling, insurance

Price Optimization Testing - How Do I Do It?

Posted by Drew Chambers on Apr 2, 2019 8:22:58 AM

What can I charge? What should I charge? What will happen if I make a price change?

Every business looks at their competition to get a sense of what the ‘right’ price is for their product. But you aren’t your competition and that approach may miss important context from customers that goes deeper in their ability and willingness to pay for what makes your product different from your competition.

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Topics: survey, dataresearch, price testing, price optimization testing

What is Conjoint Analysis? And Why Is It So Important?

Posted by Drew Chambers on Mar 25, 2019 11:03:38 AM

It also used to be expensive. Corus is changing that.

In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.

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Topics: market research, data analysis, survey, dataresearch, surveying, conjoint, conjoint analysis

Meet our Team - Paul Vitelli, EVP Account Management

Posted by Drew Chambers on Mar 12, 2019 4:22:57 PM

Every day requires Corus to connect with analysts and end-users, and at the core of that interaction is Paul Vitelli. In our ongoing series "Meet our Team", meet a 6'8" former pro basketball player who just happens to know how to dance.

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Meet our Team - Ben Blackburn, Sales Whisperer

Posted by Drew Chambers on Mar 6, 2019 8:14:12 AM

As part of our ongoing series, meet our sales guru, Ben Blackburn

  • Tell us a little bit about yourself and your background:

I am from the Midwest and have lived in Texas, Utah, and now Colorado. I enjoy traveling and have visited 9 countries outside of the US so far. I really enjoy learning about history and culture, and have been able to see some impactful historical sites like the Vatican, the site of the Berlin wall, and Pompeii to name a few.

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Topics: market research, get feedback, our team, Help

Use Case - Hiring an Expert through the Project Market

Posted by Drew Chambers on Feb 19, 2019 9:04:00 AM

You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?

In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.

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Topics: surveying, Walkthrough, use case

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