CEO Jason Abromaitis shares some thoughts with Nicole Fallon on the Department of Commerce's Grow with Co website. What does this new normal look like for all of us?
Jason shares his thoughts in this really compelling piece about Voice of the Customer (VoC) metrics and how they affect Customer Experience (CX)
In a really great piece that features takes from the giants of the consumer market research space, Jason's comments really shine a light on the culture of customer respect here at Corus.
Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.
You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.
Writing surveys can take a lot of time and effort (though less if you do it on cor.us). So it can be exceptionally frustrating to send your survey out to a group of customers, customers, etc., only to get a terrible response rate. In this post we’ll cover some tips and tricks for giving yourself the best chance to get the data you need.
‘Yay, a survey!’ - Nobody ever
Our co-founder and CEO Jason Abromaitis joined Megan Hottman on the Maximum Enthusiasm podcast, sharing what it's like to run a startup and also juggle all the other pieces in life. Check it out!
Why trusting your gut might not be the best move...
We dive into a series of examples of when "trusting your gut" to make business decisions involving data can go wrong, and examples of clients that used an analytical approach to come to much better outcomes. Using deep analysis to pressure test your theories is a great way to ensure that you don't waste money and time in the long run.
Or listen on Google Play
Our new podcast will bridge the gap from our entry-level blog posts to the deeper analytical work of the "Hard Math with Kevin" video series. We'll keep the format generally to 15 minutes or less, so perfect for the commute - and it is also available to download via SoundCloud.
Recently Greenbook put out its 2018 “GRIT Report” (Greenbook Research Industry Trends) regarding their observations of the market research and overall research space for the year, and trends moving forward.
We found this to be a particularly interesting piece, and thought it might be beneficial to share some of our thoughts here. The full report can be found here.
Corus is powerful and flexible. While we want your imagination to run wild with how to use it, we’re sharing some examples in our new ‘Use Case’ series to make it easier to get started.
“Can Corus do ____?”