Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.
This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.