In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.
All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.
In this episode, we'll show how we think about predictive modeling and setting up the analysis. In the come weeks we'll post videos on how to look at the confusion matrix and the statistical significance testing as well.
If you're interested in predictive analytics, download our whitepaper here: Predictive Analytics Whitepaper
If you'd like to see more in this series, check them out here: Data Analysis