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Restaurants, Insurance, Bundling, and Conjoint - How it All Fits Together

Posted by Drew Chambers on Apr 18, 2019 7:43:00 AM

Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?

In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.

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Topics: data analysis, dataresearch, conjoint, conjoint analysis, restaurants, bundling, insurance

Podcast: Data Decisions with Jason - The Gut Check

Posted by Jason Abromaitis and Drew Chambers on Apr 16, 2019 8:02:00 AM

Why trusting your gut might not be the best move...

We dive into a series of examples of when "trusting your gut" to make business decisions involving data can go wrong, and examples of clients that used an analytical approach to come to much better outcomes. Using deep analysis to pressure test your theories is a great way to ensure that you don't waste money and time in the long run.

 

 

Or listen on Google Play

 

 

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Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Episode 1: Data Decisions with Jason Podcast

Posted by Jason Abromaitis and Drew Chambers on Apr 4, 2019 7:24:00 AM

Our new podcast will bridge the gap from our entry-level blog posts to the deeper analytical work of the "Hard Math with Kevin" video series. We'll keep the format generally to 15 minutes or less, so perfect for the commute - and it is also available to download via SoundCloud.

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Topics: data analysis, dataresearch, podcast, consulting, data decisions

Price Optimization Testing - How Do I Do It?

Posted by Drew Chambers on Apr 2, 2019 8:22:58 AM

What can I charge? What should I charge? What will happen if I make a price change?

Every business looks at their competition to get a sense of what the ‘right’ price is for their product. But you aren’t your competition and that approach may miss important context from customers that goes deeper in their ability and willingness to pay for what makes your product different from your competition.

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Topics: survey, dataresearch, price testing, price optimization testing

What is Conjoint Analysis? And Why Is It So Important?

Posted by Drew Chambers on Mar 25, 2019 11:03:38 AM

It also used to be expensive. Corus is changing that.

In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.

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Topics: market research, data analysis, survey, dataresearch, surveying, conjoint, conjoint analysis

Meet our Team - Paul Vitelli, EVP Account Management

Posted by Drew Chambers on Mar 12, 2019 4:22:57 PM

Every day requires Corus to connect with analysts and end-users, and at the core of that interaction is Paul Vitelli. In our ongoing series "Meet our Team", meet a 6'8" former pro basketball player who just happens to know how to dance.

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Meet our Team - Ben Blackburn, Sales Whisperer

Posted by Drew Chambers on Mar 6, 2019 8:14:12 AM

As part of our ongoing series, meet our sales guru, Ben Blackburn

  • Tell us a little bit about yourself and your background:

I am from the Midwest and have lived in Texas, Utah, and now Colorado. I enjoy traveling and have visited 9 countries outside of the US so far. I really enjoy learning about history and culture, and have been able to see some impactful historical sites like the Vatican, the site of the Berlin wall, and Pompeii to name a few.

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Topics: market research, get feedback, our team, Help

Hard Math with Kevin Ep 7 - The Dangers of Univariate Analysis

Posted by Kevin Mabe and Drew Chambers on Feb 25, 2019 8:19:27 AM

Cue the Jaws music...

Univariate Analysis is a huge part of market research, and survey analysis in particular. In this episode Kevin Mabe, our Chief Analytics officer, goes through an example dataset and then the analysis afterwords, and shows that once again first impressions are not always right. Enjoy!

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Topics: Insider, market research, dataresearch

Use Case - Hiring an Expert through the Project Market

Posted by Drew Chambers on Feb 19, 2019 9:04:00 AM

You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?

In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.

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Topics: surveying, Walkthrough, use case

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