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Why outcome-focused advertising changed plant-based food forever

Posted by Drew Chambers, Jason Abromaitis, and Farhan Mustafa on Dec 12, 2019 5:45:00 AM

Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they do differently, and understand about their potential customers, that previous vegan options didn’t?

Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.

Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.

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Topics: Insider, market research, use case, restaurants

Best Practices: Collaborating helps build better surveys

Posted by Jillian Dutson and Drew Chambers on Dec 5, 2019 10:24:13 AM

The Corus platform was designed for teams. But what are some of the best ways to get the most out of it if you’re not used to building surveys collaboratively?

Working collaboratively around large datasets just makes sense. In general there is just too much information for one individual to ingest and decipher. ProPublica put out a great piece about how their newsroom improved when they started implementing large-scale collaborative processes around data analysis, and the results are pretty impressive. But what about before the dataset is built? What about collaborating during the survey phase? Is that possible, practical, and/or advisable? In our experience, yes - and here are some best practices to get the most out of the collaborative tools integrated on the Corus platform.

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Topics: use case, best practices

Meet our team: Director of Customer Success Jillian Dutson

Posted by Drew Chambers on Dec 4, 2019 8:15:00 AM

Our new Director of Customer Success on what it's like to manage the efficacy of Corus implementations with clients, run a farm, and of course, read Curious George.

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Topics: our team

Podcast: Data Decisions - Chris Schwalbach of AVL Growth Partners

Posted by Drew Chambers on Nov 8, 2019 8:00:00 AM

CEO of AVL Growth Partners Chris Schwalbach shares how his organization affects change within other companies through the power of data

Chris Schwalbach, or "Schwally" as his friends call him, joins our show in this episode. Chris shares his background as a CFO and how he came about creating the fractional CFO model in Colorado, with AVL Growth Partners. Chris's company often utilizes the Traction Model, pioneered in Traction by Gino Wickman, which instructs leaders to think about a variety of different metrics and insights when making corporate decisions. It's a natural fit for what we talk about on the podcast.

Chris's listening and reading recommendations:

What Got You Here Won't Get You There by Marshall Goldsmith

Bigger Pockets Podcast 

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Topics: podcast, data decisions

Data Decisions Podcast: Dan Kasper of Wishlist Rewards

Posted by Drew Chambers on Oct 8, 2019 7:35:53 AM

Dan Kasper, former Special Ops member and current CEO of Wishlist Rewards, joins the podcast!

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Topics: surveying, podcast, data decisions

Meet our Team: Head of Business Development Christine Lazauskas

Posted by Drew Chambers on Sep 24, 2019 8:24:53 AM

Meet our rockstar head of biz dev who loves traveling and kickboxing

What brought you to Corus?

I was Jason's sales rep at the first company I worked for in this industry 6 years ago. We stayed in touch over the years, and I became more interested in the vision Jason had for Corus and the direction he wanted to take the company the more we spoke. After deciding to depart from my last position, it was the right time and an easy choice to join Corus. It's been a natural fit for me.

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Topics: our team

Podcast: Mike Stevens of InsightPlatforms.com

Posted by Drew Chambers on Sep 17, 2019 7:21:04 AM

On the latest episode of Data Decisions with Corus we host Mike Stevens, a 20+ year veteran of the market research industry. Mike shares his insights about how teams can evolve with new technologies and skillsets, and what pitfalls he commonly sees people falling into.

Mike started InsightPlatforms.com as a way to easily share information about the myriad platforms that exist to help companies with market research. Additionally Mike works as a consultant to help companies implement various market research strategies.

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Topics: podcast, data decisions, business case

It's Almost 2020! The Corus 2019 End-of-Year Review Guide

Posted by Drew Chambers on Sep 10, 2019 9:36:00 AM

Holy *&^$ it’s almost the end of the year! This is the time to start digging into your budget line by line and asking the hard questions about your relationships with the software and vendors you’ve worked with this year.

Reviewing and planning your marketing budget is an obviously important part of Q4. We want to help make this process a little easier by diving into a review of items that you should think about as you prepare to make 2020 your best year ever.

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Topics: Insider, Help, business case, business challenges, best practices

In the news: Corus COO Morgan Stempf on AMA.org

Posted by Morgan Stempf and Drew Chambers on Aug 28, 2019 8:50:00 AM

Morgan shared his impressive piece about variable pricing on the American Marketing Association's website. Check it out here!

In a piece that had previously been shared on our blog, Morgan dives into a unique approach that Corus has taken with regards to variable pricing, with a focus on the economic drivers of demand as opposed to stress-testing price itself. This enables better testing and implementation for retailers with multiple locations, where "tranche pricing" is a valuable tool.

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Topics: in the news

Podcast: Data Decisions with Jason - Special Guest Patrick Stewart

Posted by Drew Chambers on Aug 22, 2019 9:02:00 AM

Patrick Stewart, friend of Corus and data science expert, joins the podcast to discuss his background and how one might start the process of building a data warehouse.

A little background on Patrick: He currently serves as Vice President of Data Science at Rocky Mountain Resources where he is responsible for building and maintaining the organization's data infrastructure, and leveraging internal and external data to improve profitability of all business units.  Prior to joining RMR, he was a Sr. Manager of Data Science for Nordstrom where he assembled and led multiple teams in the marketing and risk strategy divisions.  Prior to joining Nordstrom, he held leadership roles at Sports Authority where he used analytics to generate value for multiple departments, including marketing, pricing, merchandising, and operations.  Patrick began his professional career as an analyst in the telecom and banking industries. He received a B.S in Economics from Rochester Institute of Technology and an M.S. in Data Science from Northwestern University.

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Topics: Insider, podcast, data decisions

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