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Video Series - Predictive Modeling Results

Posted by Kevin Mabe and Drew Chambers on Apr 30, 2019 8:12:00 AM

In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model

Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.

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Topics: Insider, market research, data analysis

Video Series Hard Math with Kevin: Predictive Modeling, the Confusion Matrix

Posted by Kevin Mabe and Drew Chambers on Apr 23, 2019 3:27:59 PM

The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.

Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.

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Topics: Insider, market research, dataresearch, predictiveanalytics, predictivemodeling

In the News: Corus Rated as One of the Top Research Marketplaces

Posted by Drew Chambers on Apr 22, 2019 9:06:00 AM

The good folks at Insight Platforms chose Corus as one of the best research marketplaces available

"It's ambitious, and one to watch"
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Topics: Insider, market research, in the news

Restaurants, Insurance, Bundling, and Conjoint - How it All Fits Together

Posted by Drew Chambers on Apr 18, 2019 7:43:00 AM

Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?

In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.

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Topics: data analysis, dataresearch, conjoint, conjoint analysis, restaurants, bundling, insurance

Podcast: Data Decisions with Jason - The Gut Check

Posted by Jason Abromaitis and Drew Chambers on Apr 16, 2019 8:02:00 AM

Why trusting your gut might not be the best move...

We dive into a series of examples of when "trusting your gut" to make business decisions involving data can go wrong, and examples of clients that used an analytical approach to come to much better outcomes. Using deep analysis to pressure test your theories is a great way to ensure that you don't waste money and time in the long run.

 

 

Or listen on Google Play

 

 

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Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Episode 1: Data Decisions with Jason Podcast

Posted by Jason Abromaitis and Drew Chambers on Apr 4, 2019 7:24:00 AM

Our new podcast will bridge the gap from our entry-level blog posts to the deeper analytical work of the "Hard Math with Kevin" video series. We'll keep the format generally to 15 minutes or less, so perfect for the commute - and it is also available to download via SoundCloud.

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Topics: data analysis, dataresearch, podcast, consulting, data decisions

Price Optimization Testing - How Do I Do It?

Posted by Drew Chambers on Apr 2, 2019 8:22:58 AM

What can I charge? What should I charge? What will happen if I make a price change?

Every business looks at their competition to get a sense of what the ‘right’ price is for their product. But you aren’t your competition and that approach may miss important context from customers that goes deeper in their ability and willingness to pay for what makes your product different from your competition.

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Topics: survey, dataresearch, price testing, price optimization testing

What is Conjoint Analysis? And Why Is It So Important?

Posted by Drew Chambers on Mar 25, 2019 11:03:38 AM

It also used to be expensive. Corus is changing that.

In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.

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Topics: market research, data analysis, survey, dataresearch, surveying, conjoint, conjoint analysis

Meet our Team - Paul Vitelli, EVP Account Management

Posted by Drew Chambers on Mar 12, 2019 4:22:57 PM

Every day requires Corus to connect with analysts and end-users, and at the core of that interaction is Paul Vitelli. In our ongoing series "Meet our Team", meet a 6'8" former pro basketball player who just happens to know how to dance.

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What are the things that surprise and excite our team? Is Net Promoter Score really the best way to think about customers? Is customer service truly a dying art? Why do polls get things wrong? What are the true value drivers for successful businesses? How do you know? Read here to find out!

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