• Log in
  • Sign Up
  • Log in
  • Sign Up

Brands: The advantages of owning your brand trackers

Posted by Jason Abromaitis and Drew Chambers on Aug 20, 2019 9:02:00 AM

Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.

You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.

Read More

Topics: Insider, market research, brand tracker

      Better Answers Powered by Numbers

      This Blog is Dedicated to Discovering Answers Through the Power of Research

      What are the things that surprise and excite our team? Is Net Promoter Score really the best way to think about customers? Is customer service truly a dying art? Why do polls get things wrong? What are the true value drivers for successful businesses? How do you know? Read here to find out!

      Couple of key things:

      • This blog is powered by the same tool that you can use for free at www.cor.us
      • We love any and all feedback - if you have ideas for how to make the blog better let us know!
      • Please be respectful of others in the comments, we're all here to learn!

      Subscribe Here!

      Recent Post