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Jason Abromaitis for CMSWire on VoC Metrics

Posted by Jason Abromaitis and Drew Chambers on Feb 7, 2020 9:55:25 AM

Jason shares his thoughts in this really compelling piece about Voice of the Customer (VoC) metrics and how they affect Customer Experience (CX)

In a really great piece that features takes from the giants of the consumer market research space, Jason's comments really shine a light on the culture of customer respect here at Corus.

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Topics: Insider, in the news, business case

Podcast: Mike Stevens of InsightPlatforms.com

Posted by Drew Chambers on Sep 17, 2019 7:21:04 AM

On the latest episode of Data Decisions with Corus we host Mike Stevens, a 20+ year veteran of the market research industry. Mike shares his insights about how teams can evolve with new technologies and skillsets, and what pitfalls he commonly sees people falling into.

Mike started InsightPlatforms.com as a way to easily share information about the myriad platforms that exist to help companies with market research. Additionally Mike works as a consultant to help companies implement various market research strategies.

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Topics: podcast, data decisions, business case

It's Almost 2020! The Corus 2019 End-of-Year Review Guide

Posted by Drew Chambers on Sep 10, 2019 9:36:00 AM

Holy *&^$ it’s almost the end of the year! This is the time to start digging into your budget line by line and asking the hard questions about your relationships with the software and vendors you’ve worked with this year.

Reviewing and planning your marketing budget is an obviously important part of Q4. We want to help make this process a little easier by diving into a review of items that you should think about as you prepare to make 2020 your best year ever.

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Topics: Insider, Help, business case, business challenges, best practices

Our Approach to Variable Pricing

Posted by Morgan Stempf on Jul 24, 2019 9:38:00 AM

 

Implementing data-driven variable pricing is challenging, but Corus has an answer.

When shopping online, most consumers are at least vaguely aware that dynamic pricing is a ubiquitous part of the experience - and not just for airfare, but for all manner of goods. When the earliest accounts of the practice first came to light at Amazon in the early 2000s, it was sufficiently shocking that the company felt compelled to issue a public apology. Today, of course, this is the stuff of everyday press releases, and no longer the exclusive preserve of Amazon.

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Topics: Insider, business case, pricing power

Data Decisions with Jason: Basketball and Business

Posted by Drew Chambers on Jul 15, 2019 9:04:00 AM

Corus CEO Jason Abromaitis dives into his background with basketball, both as a player and a coach, and how it applies to running a startup.

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Topics: podcast, business case, business challenges

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