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Meet Our Team - Kevin Mabe (Chief Analyst)

Posted by Drew Chambers on Jan 22, 2019 9:13:00 AM

Continuing in our series about our team, meet our "Head of Hard Math" Kevin Mabe!

Note, like many people, Kevin does not like sharing his photo, so we've included this picture of a robot at the computer. Kevin approves, but is concerned that robots are taking over :).

  • Tell us a little bit about yourself and your background
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Topics: our team, data analysis

Hard Math with Kevin - Results of a Driver Data Analysis

Posted by Drew Chambers on Jan 15, 2019 7:15:00 AM

The latest episode of our series Hard Math with Kevin showcases the results of our previous sample. We've set up a factor analysis and are now reviewing why our initial intuition yielded the incorrect information. An important perspective on why this type of analysis is so crucial to the decision making process in marketing, product development, and employee interaction.

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Topics: Walkthrough, data analysis, Insider

Hard Math with Kevin - Factor Analysis

Posted by Drew Chambers on Jan 9, 2019 7:16:00 AM

The follow up to our previous video (see here). Kevin dives a little deeper into why factor analysis is so important, and some of the pitfalls that many people fall into!

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Topics: dataresearch, data analysis

Best Practices for Shorter Surveys (Part 2)

Posted by Morgan Stempf on Nov 28, 2018 12:25:18 PM

If you joined us last week, you’ll remember that we here at Cor.us are testing different ways of improving survey construction, with a focus particularly on completion time. (Here is the link to the previous post if you didn’t see it! Shorter Surveys). In that previous post we looked at respondent’s age as a driver.

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Topics: survey, market research, Insider, get feedback, data analysis, dataresearch, surveying

Best Practices For Shorter Surveys

Posted by Morgan Stempf on Nov 15, 2018 3:05:05 PM

If you work with consumer surveys, you’ve probably at some point been told to “keep it simple silly” (or maybe they used a meaner term), and you probably rolled your eyes. Yes, what a wonderful principle, so long as it’s not being leveled at us. Still, there are times in research when simplification is so obviously required that it can be surprising how much disagreement this will provoke.

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Topics: survey, market research, Insider, data analysis, get feedback

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This Blog is Dedicated to Discovering Answers Through the Power of Research

What are the things that surprise and excite our team? Is Net Promoter Score really the best way to think about customers? Is customer service truly a dying art? Why do polls get things wrong? What are the true value drivers for successful businesses? How do you know? Read here to find out!

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