In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.
In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model
Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.
Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?
In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.
Our new podcast will bridge the gap from our entry-level blog posts to the deeper analytical work of the "Hard Math with Kevin" video series. We'll keep the format generally to 15 minutes or less, so perfect for the commute - and it is also available to download via SoundCloud.
It also used to be expensive. Corus is changing that.
In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.
In the latest round of our ongoing series with the big brain of Corus, Kevin Mabe, Kevin dives into two different variables and how they are potentially working in coordination...or not (da duh dahhhhh scary music) - check it out!
In the latest episode of our ongoing series "Hard Math with Kevin" - our Chief Analytics Officer Kevin Mabe goes through a forecast using our sample time series analysis, and how the addition of a potentially statistically significant variable can change the overall forecast.
Corus is powerful and flexible. While we want your imagination to run wild with how to use it, we’re sharing some examples in our new ‘Use Case’ series to make it easier to get started.
“Can Corus do ____?”
Continuing in our series about our team, meet our "Head of Hard Math" Kevin Mabe!
Note, like many people, Kevin does not like sharing his photo, so we've included this picture of a robot at the computer. Kevin approves, but is concerned that robots are taking over :).
- Tell us a little bit about yourself and your background
The latest episode of our series Hard Math with Kevin showcases the results of our previous sample. We've set up a factor analysis and are now reviewing why our initial intuition yielded the incorrect information. An important perspective on why this type of analysis is so crucial to the decision making process in marketing, product development, and employee interaction.