The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.

Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.

Topics: Insider, market research, dataresearch, predictiveanalytics, predictivemodeling

Conjoint analysis is the best way to get the most out of bundles. How does a team collaborate with this powerful tool to get the most out of their bundling strategy?

In a previous post, here, we introduced conjoint - its background, uses, and values. In this mini-post, we’ll focus on two specific industries we work with extensively - insurance and restaurant providers. What do these seemingly unrelated industries have in common? Bundles.

Topics: data analysis, dataresearch, conjoint, conjoint analysis, restaurants, bundling, insurance

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Our new podcast will bridge the gap from our entry-level blog posts to the deeper analytical work of the "Hard Math with Kevin" video series. We'll keep the format generally to 15 minutes or less, so perfect for the commute - and it is also available to download via SoundCloud.

Topics: data analysis, dataresearch, podcast, consulting, data decisions

Topics: survey, dataresearch, price testing, price optimization testing

It also used to be expensive. Corus is changing that.

In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.

Topics: market research, data analysis, survey, dataresearch, surveying, conjoint, conjoint analysis

Cue the Jaws music...

Univariate Analysis is a huge part of market research, and survey analysis in particular. In this episode Kevin Mabe, our Chief Analytics officer, goes through an example dataset and then the analysis afterwords, and shows that once again first impressions are not always right. Enjoy!

Topics: Insider, market research, dataresearch

In the latest episode of our ongoing series "Hard Math with Kevin" - our Chief Analytics Officer Kevin Mabe goes through a forecast using our sample time series analysis, and how the addition of a potentially statistically significant variable can change the overall forecast.

Topics: Insider, market research, data analysis, get feedback, dataresearch, surveying

In the latest of our series with Chief Analytics Officer Kevin Mabe, we walk through why a time series analysis is important, and how trends can be evaluated.

Topics: Insider, market research, dataresearch, Walkthrough

The follow up to our previous video (see here). Kevin dives a little deeper into why factor analysis is so important, and some of the pitfalls that many people fall into!

Topics: data analysis, dataresearch