The follow up to our previous video (see here). Kevin dives a little deeper into why factor analysis is so important, and some of the pitfalls that many people fall into!
If you joined us last week, you’ll remember that we here at Cor.us are testing different ways of improving survey construction, with a focus particularly on completion time. (Here is the link to the previous post if you didn’t see it! Shorter Surveys). In that previous post we looked at respondent’s age as a driver.