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Hard Math with Kevin - Ep. 13, Conjoint Analysis

Posted by Kevin Mabe and Drew Chambers on May 20, 2019 9:58:00 AM

Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.

This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.

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Topics: Insider, conjoint analysis, hardmath

Video Series - Hard Math with Kevin Market Segmentation Results (Part 2)

Posted by Kevin Mabe and Drew Chambers on May 15, 2019 7:37:00 AM

In the second part of this series on Market Segmentation, Kevin Mabe walks through analyzing the results and robustness of our analysis.

 

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Topics: Insider, hardmath, market segmentation

Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

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