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Hard Math with Kevin - Ep. 13, Conjoint Analysis

Posted by Kevin Mabe and Drew Chambers on May 20, 2019 9:58:00 AM

Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.

This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.

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Topics: Insider, conjoint analysis, hardmath

Video Series - Hard Math with Kevin Market Segmentation Results (Part 2)

Posted by Kevin Mabe and Drew Chambers on May 15, 2019 7:37:00 AM

In the second part of this series on Market Segmentation, Kevin Mabe walks through analyzing the results and robustness of our analysis.

 

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Topics: Insider, hardmath, market segmentation

Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Video Series - Predictive Modeling Results

Posted by Kevin Mabe and Drew Chambers on Apr 30, 2019 8:12:00 AM

In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model

Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.

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Topics: Insider, market research, data analysis

Video Series Hard Math with Kevin: Predictive Modeling, the Confusion Matrix

Posted by Kevin Mabe and Drew Chambers on Apr 23, 2019 3:27:59 PM

The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.

Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.

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Topics: Insider, market research, dataresearch, predictiveanalytics, predictivemodeling

In the News: Corus Rated as One of the Top Research Marketplaces

Posted by Drew Chambers on Apr 22, 2019 9:06:00 AM

The good folks at Insight Platforms chose Corus as one of the best research marketplaces available

"It's ambitious, and one to watch"
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Topics: Insider, market research, in the news

Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Hard Math with Kevin Ep 7 - The Dangers of Univariate Analysis

Posted by Kevin Mabe and Drew Chambers on Feb 25, 2019 8:19:27 AM

Cue the Jaws music...

Univariate Analysis is a huge part of market research, and survey analysis in particular. In this episode Kevin Mabe, our Chief Analytics officer, goes through an example dataset and then the analysis afterwords, and shows that once again first impressions are not always right. Enjoy!

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Topics: Insider, market research, dataresearch

Use Case Examples - Getting Feedback from People You Don't Know

Posted by Pearl Dixon on Feb 13, 2019 7:55:00 AM

In the second installment of this series, we talk about how the Corus platform can assist with informing a business decision based on feedback from people not in your CRM or customer base

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Topics: Insider, get feedback, Help, use case

Hard Math with Kevin Ep. 6 - Time Series Analysis Proper Variable Correlation Analysis

Posted by Kevin Mabe and Drew Chambers on Feb 11, 2019 8:47:26 AM

In the latest round of our ongoing series with the big brain of Corus, Kevin Mabe, Kevin dives into two different variables and how they are potentially working in coordination...or not (da duh dahhhhh scary music) - check it out!

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Topics: Insider, data analysis, surveying, Walkthrough

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