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It's Almost 2020! The Corus 2019 End-of-Year Review Guide

Posted by Drew Chambers on Sep 10, 2019 9:36:00 AM

Holy *&^$ it’s almost the end of the year! This is the time to start digging into your budget line by line and asking the hard questions about your relationships with the software and vendors you’ve worked with this year.

Reviewing and planning your marketing budget is an obviously important part of Q4. We want to help make this process a little easier by diving into a review of items that you should think about as you prepare to make 2020 your best year ever.

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Topics: Insider, Help, business case, business challenges, best practices

Podcast: Data Decisions with Jason - Special Guest Patrick Stewart

Posted by Drew Chambers on Aug 22, 2019 9:02:00 AM

Patrick Stewart, friend of Corus and data science expert, joins the podcast to discuss his background and how one might start the process of building a data warehouse.

A little background on Patrick: He currently serves as Vice President of Data Science at Rocky Mountain Resources where he is responsible for building and maintaining the organization's data infrastructure, and leveraging internal and external data to improve profitability of all business units.  Prior to joining RMR, he was a Sr. Manager of Data Science for Nordstrom where he assembled and led multiple teams in the marketing and risk strategy divisions.  Prior to joining Nordstrom, he held leadership roles at Sports Authority where he used analytics to generate value for multiple departments, including marketing, pricing, merchandising, and operations.  Patrick began his professional career as an analyst in the telecom and banking industries. He received a B.S in Economics from Rochester Institute of Technology and an M.S. in Data Science from Northwestern University.

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Topics: Insider, podcast, data decisions

Brands: The advantages of owning your brand trackers

Posted by Jason Abromaitis and Drew Chambers on Aug 20, 2019 9:02:00 AM

Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.

You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.

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Topics: Insider, market research, brand tracker

Please answer! How to improve Survey Response Rate

Posted by Jason Abromaitis and Drew Chambers on Jul 30, 2019 9:02:00 AM

Writing surveys can take a lot of time and effort (though less if you do it on cor.us). So it can be exceptionally frustrating to send your survey out to a group of customers, customers, etc., only to get a terrible response rate. In this post we’ll cover some tips and tricks for giving yourself the best chance to get the data you need.

‘Yay, a survey!’ - Nobody ever

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Topics: Insider, surveying, best practices

Our Approach to Variable Pricing

Posted by Morgan Stempf on Jul 24, 2019 9:38:00 AM

 

Implementing data-driven variable pricing is challenging, but Corus has an answer.

When shopping online, most consumers are at least vaguely aware that dynamic pricing is a ubiquitous part of the experience - and not just for airfare, but for all manner of goods. When the earliest accounts of the practice first came to light at Amazon in the early 2000s, it was sufficiently shocking that the company felt compelled to issue a public apology. Today, of course, this is the stuff of everyday press releases, and no longer the exclusive preserve of Amazon.

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Topics: Insider, business case, pricing power

Hard Math Ep. 14 - Conjoint Analysis Results

Posted by Kevin Mabe and Drew Chambers on May 28, 2019 8:07:00 AM

In the second part of our two-part series on conjoint analysis utilizing the Corus platform, Kevin walks through the results of the sample survey.

Drew Chambers (VP of Marketing) took a conjoint-based survey 20 times focused on the aspects of high-end bicycles that he might consider when buying a new bike. Kevin chose to use an adaptive conjoint question survey instead of MaxDiff because Corus believes that the cognitive load on MaxDiff is too high when there are multiple attributes or variables. Kevin, who knows nothing about bikes, is able to pinpoint exactly the right mix of features to accurately predict the perfect bike for Drew utilizing an adaptive conjoint analysis. A really cool result!

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Topics: Insider, conjoint, conjoint analysis, hardmath

Hard Math with Kevin - Ep. 13, Conjoint Analysis

Posted by Kevin Mabe and Drew Chambers on May 20, 2019 9:58:00 AM

Utilizing the Corus platform for the first time in this series, Kevin Mabe will show how a conjoint analysis is set up, and what to expect.

This is a particularly interesting video, as Drew Chambers (VP Marketing Corus and avid cyclist) is very involved in the construction of this survey. In this episode Kevin will construct a conjoint analysis utilizing the Corus platform, and show how we perform a basic adaptive conjoint question survey. We'll be setting up the adaptive conjoint analysis utilizing a set of factors around buying a bike. Drew will then take the survey several times to come to a finished product around what factors are most important in his buying decision.

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Topics: Insider, conjoint analysis, hardmath

Video Series - Hard Math with Kevin Market Segmentation Results (Part 2)

Posted by Kevin Mabe and Drew Chambers on May 15, 2019 7:37:00 AM

In the second part of this series on Market Segmentation, Kevin Mabe walks through analyzing the results and robustness of our analysis.

 

Kevin Episode 11 - Segmentation Part 2 - HD 720p
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Topics: Insider, hardmath, market segmentation

Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Video Series - Predictive Modeling Results

Posted by Kevin Mabe and Drew Chambers on Apr 30, 2019 8:12:00 AM

In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model

Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.

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Topics: Insider, market research, data analysis

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