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Our Director of Customer Success, Jillian Dutson, hosts a new show on our youtube channel where she explores all the tips and tricks to successfully navigating the world of user insights. Corus, as you may know, is a programmatic user research tool, and combining that with strong structural understanding of research techniques and survey architecture can make you unstoppable. We've compiled the first five episodes here for you, and if you like what you see, please subscribe to our youtube channel here!
Jason shares his thoughts in this really compelling piece about Voice of the Customer (VoC) metrics and how they affect Customer Experience (CX)
In a really great piece that features takes from the giants of the consumer market research space, Jason's comments really shine a light on the culture of customer respect here at Corus.
Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they understand that previous vegan options didn’t? Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.
Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.
Holy *&^$ it’s almost the end of the year! This is the time to start digging into your budget line by line and asking the hard questions about your relationships with the software and vendors you’ve worked with this year.
Reviewing and planning your marketing budget is an obviously important part of Q4. We want to help make this process a little easier by diving into a review of items that you should think about as you prepare to make 2020 your best year ever.
Patrick Stewart, friend of Corus and data science expert, joins the podcast to discuss his background and how one might start the process of building a data warehouse.
A little background on Patrick: He currently serves as Vice President of Data Science at Rocky Mountain Resources where he is responsible for building and maintaining the organization's data infrastructure, and leveraging internal and external data to improve profitability of all business units. Prior to joining RMR, he was a Sr. Manager of Data Science for Nordstrom where he assembled and led multiple teams in the marketing and risk strategy divisions. Prior to joining Nordstrom, he held leadership roles at Sports Authority where he used analytics to generate value for multiple departments, including marketing, pricing, merchandising, and operations. Patrick began his professional career as an analyst in the telecom and banking industries. He received a B.S in Economics from Rochester Institute of Technology and an M.S. in Data Science from Northwestern University.
Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.
You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.
Writing surveys can take a lot of time and effort (though less if you do it on cor.us). So it can be exceptionally frustrating to send your survey out to a group of customers, customers, etc., only to get a terrible response rate. In this post we’ll cover some tips and tricks for giving yourself the best chance to get the data you need.
‘Yay, a survey!’ - Nobody ever
Implementing data-driven variable pricing is challenging, but Corus has an answer.
When shopping online, most consumers are at least vaguely aware that dynamic pricing is a ubiquitous part of the experience - and not just for airfare, but for all manner of goods. When the earliest accounts of the practice first came to light at Amazon in the early 2000s, it was sufficiently shocking that the company felt compelled to issue a public apology. Today, of course, this is the stuff of everyday press releases, and no longer the exclusive preserve of Amazon.
In the second part of our two-part series on conjoint analysis utilizing the Corus platform, Kevin walks through the results of the sample survey.
Drew Chambers (VP of Marketing) took a conjoint-based survey 20 times focused on the aspects of high-end bicycles that he might consider when buying a new bike. Kevin chose to use an adaptive conjoint question survey instead of MaxDiff because Corus believes that the cognitive load on MaxDiff is too high when there are multiple attributes or variables. Kevin, who knows nothing about bikes, is able to pinpoint exactly the right mix of features to accurately predict the perfect bike for Drew utilizing an adaptive conjoint analysis. A really cool result!