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Our Director of Customer Success, Jillian Dutson, hosts a new show on our youtube channel where she explores all the tips and tricks to successfully navigating the world of user insights. Corus, as you may know, is a programmatic user research tool, and combining that with strong structural understanding of research techniques and survey architecture can make you unstoppable. We've compiled the first five episodes here for you, and if you like what you see, please subscribe to our youtube channel here!
Apps like Robinhood and Acorns are shaking up a space that has been dominated by large establishments since the beginning of modern finance. What makes these apps so special, why are consumers responding to their message, and should big banks be scared?
Technology has infiltrated every facet of our lives (even when we’re sleeping). It’s only natural that tech companies large and small would turn their attention to one of the oldest and largest verticals (expected to reach a value of $26.5 TRILLION by 2022) in our economy, the financial sector. Tech has promised for a while to upend the way that people bank, even challenging what we consider fiat currency. To date though it can still feel like the only tangible commercial banking improvement (if it’s even an improvement) is commingling baristas and tellers.
Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they do differently, and understand about their potential customers, that previous vegan options didn’t?
Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.
Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.
Don’t let the students grade their own tests! When you own the analysis and ROI calculation (instead of your agencies) you will get a more honest view of what is and is not working.
You need to track a lot of information to understand your position in the market. And there are no shortage of ‘MarTech’ companies out there offering ways for you to view that data based on a wide range of sales and marketing tactics that you may employ. Your agency has been all too eager to help you to monitor your marketing efforts as it helps them to control the flow of information about what isn’t going well.
In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.
In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model
Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.
The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.
Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.
The good folks at Insight Platforms chose Corus as one of the best research marketplaces available"It's ambitious, and one to watch"
In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.
All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.