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Video series - Hard Math with Kevin, Market Segmentation Part 1

Posted by Kevin Mabe and Drew Chambers on May 7, 2019 8:51:00 AM

In the first part of a two part series, Kevin Mabe, Chief Analytics Officer for Corus, talks about determining a purpose for market segmentation studies, and the benefits of performing this type of analysis.

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Topics: Insider, market research, data analysis, hardmath, market segmentation

Video Series - Predictive Modeling Results

Posted by Kevin Mabe and Drew Chambers on Apr 30, 2019 8:12:00 AM

In the third part of our "Hard Math with Kevin" series with Kevin Mabe, our Chief Analytics Officer, we dive into the final analysis of a predictive model

Checking the robustness of your models is just as important as setting up the models correctly. Kevin walks us through how to avoid the pitfalls there.

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Topics: Insider, market research, data analysis

Video Series Hard Math with Kevin: Predictive Modeling, the Confusion Matrix

Posted by Kevin Mabe and Drew Chambers on Apr 23, 2019 3:27:59 PM

The second part in a three-part video series about predictive modeling. Kevin addresses the Confusion Matrix, and some of the common mistakes made at this stage.

Predictive modeling is hard. Thankfully our Chief Analytics Officer Kevin Mabe is here to help.

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Topics: Insider, market research, dataresearch, predictiveanalytics, predictivemodeling

In the News: Corus Rated as One of the Top Research Marketplaces

Posted by Drew Chambers on Apr 22, 2019 9:06:00 AM

The good folks at Insight Platforms chose Corus as one of the best research marketplaces available

"It's ambitious, and one to watch"
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Topics: Insider, market research, in the news

Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

What is Conjoint Analysis? And Why Is It So Important?

Posted by Drew Chambers on Mar 25, 2019 11:03:38 AM

It also used to be expensive. Corus is changing that.

In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.

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Topics: market research, data analysis, survey, dataresearch, surveying, conjoint, conjoint analysis

Meet our Team - Ben Blackburn, Sales Whisperer

Posted by Drew Chambers on Mar 6, 2019 8:14:12 AM

As part of our ongoing series, meet our sales guru, Ben Blackburn

  • Tell us a little bit about yourself and your background:

I am from the Midwest and have lived in Texas, Utah, and now Colorado. I enjoy traveling and have visited 9 countries outside of the US so far. I really enjoy learning about history and culture, and have been able to see some impactful historical sites like the Vatican, the site of the Berlin wall, and Pompeii to name a few.

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Topics: market research, get feedback, our team, Help

Hard Math with Kevin Ep 7 - The Dangers of Univariate Analysis

Posted by Kevin Mabe and Drew Chambers on Feb 25, 2019 8:19:27 AM

Cue the Jaws music...

Univariate Analysis is a huge part of market research, and survey analysis in particular. In this episode Kevin Mabe, our Chief Analytics officer, goes through an example dataset and then the analysis afterwords, and shows that once again first impressions are not always right. Enjoy!

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Topics: Insider, market research, dataresearch

In the News - The GRIT Report

Posted by Jason Abromaitis and Drew Chambers on Feb 7, 2019 7:57:00 AM

Recently Greenbook put out its 2018 “GRIT Report” (Greenbook Research Industry Trends) regarding their observations of the market research and overall research space for the year, and trends moving forward.

logo-GridReport

We found this to be a particularly interesting piece, and thought it might be beneficial to share some of our thoughts here. The full report can be found here.

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Topics: Insider, market research

Hard Math With Kevin Ep. 5 - Time Series Forecasting

Posted by Kevin Mabe and Drew Chambers on Feb 6, 2019 8:02:00 AM

In the latest episode of our ongoing series "Hard Math with Kevin" - our Chief Analytics Officer Kevin Mabe goes through a forecast using our sample time series analysis, and how the addition of a potentially statistically significant variable can change the overall forecast.

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Topics: Insider, market research, data analysis, get feedback, dataresearch, surveying

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