What can I charge? What should I charge? What will happen if I make a price change?
Every business looks at their competition to get a sense of what the ‘right’ price is for their product. But you aren’t your competition and that approach may miss important context from customers that goes deeper in their ability and willingness to pay for what makes your product different from your competition.
It also used to be expensive. Corus is changing that.
In the toolbox of the market researcher, few things are as powerful as a well done conjoint analysis. In this article, we will dive into the why and the how of this particular market research tool.
If you joined us last week, you’ll remember that we here at Cor.us are testing different ways of improving survey construction, with a focus particularly on completion time. (Here is the link to the previous post if you didn’t see it! Shorter Surveys). In that previous post we looked at respondent’s age as a driver.
If you work with consumer surveys, you’ve probably at some point been told to “keep it simple silly” (or maybe they used a meaner term), and you probably rolled your eyes. Yes, what a wonderful principle, so long as it’s not being leveled at us. Still, there are times in research when simplification is so obviously required that it can be surprising how much disagreement this will provoke.