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Best Practices for Shorter Surveys (Part 2)

Posted by Morgan Stempf on Nov 28, 2018 12:25:18 PM

If you joined us last week, you’ll remember that we here at Cor.us are testing different ways of improving survey construction, with a focus particularly on completion time. (Here is the link to the previous post if you didn’t see it! Shorter Surveys). In that previous post we looked at respondent’s age as a driver.

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Topics: survey, market research, Insider, get feedback, data analysis, dataresearch, surveying

Best Practices For Shorter Surveys

Posted by Morgan Stempf on Nov 15, 2018 3:05:05 PM

If you work with consumer surveys, you’ve probably at some point been told to “keep it simple silly” (or maybe they used a meaner term), and you probably rolled your eyes. Yes, what a wonderful principle, so long as it’s not being leveled at us. Still, there are times in research when simplification is so obviously required that it can be surprising how much disagreement this will provoke.

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Topics: survey, market research, Insider, data analysis, get feedback

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