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Hubspot and Corus: Feedback Made Easy

Posted by Drew Chambers on Feb 12, 2020 11:28:43 AM

Corus is now an official Hubspot partner and part of the inbound community, and as a result, Hubspot users can take full advantage of all the free tools that Corus offers. Sending out surveys via your Hubspot CRM has never been easier.

Corus is now listed on the Hubspot Partner Directory, meaning you can quickly search for it through your favorite CRM system. Part of building an effective Flywheel is delighting customers, and utilizing that feedback to feed the momentum of your flywheel (inbound anyone? :) ) Corus makes gathering that delightful feedback from customers as easy as can be by offering our survey-building features FREE OF CHARGE. You create a survey (as complex as you want) and then distribute it via your Hubspot CRM. Here's a quick tutorial.

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Topics: surveying, Help, Walkthrough, use case, in the news

What Meatless Meats Understood that Changed the Vegan Food Trajectory

Posted by Drew Chambers, Jason Abromaitis, and Farhan Mustafa on Dec 12, 2019 5:45:00 AM

Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they understand that previous vegan options didn’t? Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.

Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.

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Topics: Insider, market research, use case, restaurants

Best Practices: Collaborating helps build better surveys

Posted by Jillian Dutson and Drew Chambers on Dec 5, 2019 10:24:13 AM

The Corus platform was designed for teams. But what are some of the best ways to get the most out of it if you’re not used to building surveys collaboratively?

Working collaboratively around large datasets just makes sense. In general there is just too much information for one individual to ingest and decipher. ProPublica put out a great piece about how their newsroom improved when they started implementing large-scale collaborative processes around data analysis, and the results are pretty impressive. But what about before the dataset is built? What about collaborating during the survey phase? Is that possible, practical, and/or advisable? In our experience, yes - and here are some best practices to get the most out of the collaborative tools integrated on the Corus platform.

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Topics: use case, best practices

Understanding Your Clients - Tools for Marketing Agencies

Posted by Drew Chambers on May 2, 2019 8:04:00 AM

Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.

Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.

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Topics: use case, marketing agencies

Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Use Case - Hiring an Expert through the Project Market

Posted by Drew Chambers on Feb 19, 2019 9:04:00 AM

You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?

In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.

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Topics: surveying, Walkthrough, use case

Use Case Examples - Getting Feedback from People You Don't Know

Posted by Pearl Dixon on Feb 13, 2019 7:55:00 AM

In the second installment of this series, we talk about how the Corus platform can assist with informing a business decision based on feedback from people not in your CRM or customer base

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Topics: Insider, get feedback, Help, use case

Use Case Examples - Simple Satisfaction Survey

Posted by Jason Abromaitis and Drew Chambers on Jan 29, 2019 8:39:30 AM

Corus is powerful and flexible. While we want your imagination to run wild with how to use it, we’re sharing some examples in our new ‘Use Case’ series to make it easier to get started.

 

“Can Corus do ____?”

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Topics: data analysis, Help, use case

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