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Understanding Your Clients - Tools for Marketing Agencies

Posted by Drew Chambers on May 2, 2019 8:04:00 AM

Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.

Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.

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Topics: use case, marketing agencies

Hard Math with Kevin Ep. 8 - Predictive Analytics (Part 1)

Posted by Kevin Mabe and Drew Chambers on Apr 11, 2019 8:08:26 AM

In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.

All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.

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Topics: Insider, market research, dataresearch, use case, predictiveanalytics, predictivemodeling, hardmath

Use Case - Hiring an Expert through the Project Market

Posted by Drew Chambers on Feb 19, 2019 9:04:00 AM

You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?

In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.

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Topics: surveying, Walkthrough, use case

Use Case Examples - Getting Feedback from People You Don't Know

Posted by Pearl Dixon on Feb 13, 2019 7:55:00 AM

In the second installment of this series, we talk about how the Corus platform can assist with informing a business decision based on feedback from people not in your CRM or customer base

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Topics: Insider, get feedback, Help, use case

Use Case Examples - Simple Satisfaction Survey

Posted by Jason Abromaitis and Drew Chambers on Jan 29, 2019 8:39:30 AM

Corus is powerful and flexible. While we want your imagination to run wild with how to use it, we’re sharing some examples in our new ‘Use Case’ series to make it easier to get started.

 

“Can Corus do ____?”

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Topics: data analysis, Help, use case

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