Catch up on all the episodes here and subscribe for future insights.
Our Director of Customer Success, Jillian Dutson, hosts a new show on our youtube channel where she explores all the tips and tricks to successfully navigating the world of user insights. Corus, as you may know, is a programmatic user research tool, and combining that with strong structural understanding of research techniques and survey architecture can make you unstoppable. We've compiled the first five episodes here for you, and if you like what you see, please subscribe to our youtube channel here!
Utilizing the Corus platform, we gathered feedback from Nifty customers about the things they can't live without
There are a lot of project management tools out there, so inevitably the first questions that we often get from prospective customers are “what makes Nifty different?” or “what makes Nifty so great?” Instead of coming up with something on our own, we thought we’d ask our customers for their thoughts.
Corus is now an official Hubspot partner and part of the inbound community, and as a result, Hubspot users can take full advantage of all the free tools that Corus offers. Sending out surveys via your Hubspot CRM has never been easier.
Corus is now listed on the Hubspot Partner Directory, meaning you can quickly search for it through your favorite CRM system. Part of building an effective Flywheel is delighting customers, and utilizing that feedback to feed the momentum of your flywheel (inbound anyone? :) ) Corus makes gathering that delightful feedback from customers as easy as can be by offering our survey-building features FREE OF CHARGE. You create a survey (as complex as you want) and then distribute it via your Hubspot CRM. Here's a quick tutorial.
Beyond Meat and Impossible Burgers are everywhere, and the startups that created them are darlings of Silicon Valley. But what did they understand that previous vegan options didn’t? Utilizing the power of Grafiti and Corus together we’ll show you how moving away from social and lifestyle issues and instead focusing on taste in product development and marketing helped move the needle.
Impossible Meat made news recently when it partnered with Burger King on the “Impossible Whopper,” which their commercials describe as, “100% Whopper. 0% Meat.” They have been a huge hit, and along with other meatless meats like Beyond Meat, are taking grocery stores and dinner tables by storm. But what did these companies see that others before them didn’t? Vegan options have been available at grocery stores for decades, and organizations that promote veganism like PETA, have been around a similar length of time (PETA is getting ready to celebrate its 40th anniversary next year). Finally the issue of climate change has been talked about for years; “An Inconvenient Truth” was released 13 years ago in 2006. Our research indicates that these brands, especially their marketing and product development arms, tapped into something else.
The Corus platform was designed for teams. But what are some of the best ways to get the most out of it if you’re not used to building surveys collaboratively?
Working collaboratively around large datasets just makes sense. In general there is just too much information for one individual to ingest and decipher. ProPublica put out a great piece about how their newsroom improved when they started implementing large-scale collaborative processes around data analysis, and the results are pretty impressive. But what about before the dataset is built? What about collaborating during the survey phase? Is that possible, practical, and/or advisable? In our experience, yes - and here are some best practices to get the most out of the collaborative tools integrated on the Corus platform.
Working in the agency world (marketing, creative, digital, etc.) requires not only an intimate knowledge of your prospects, but their target customers as well.
Corus's robust platform isn't just for companies looking to find out about their customers or potential customers (or employees, or constituents...the list goes on :)). It's also a really valuable sales and operating tool for creative agencies.
In our ongoing video blog series, Kevin tackles the basics and not-so-basics of predictive modeling.
All facets of business can benefit from predictive modeling. However, getting that analysis correct is challenging. Most don't take the time to do it correctly, or in some cases haven't even been shown the proper methodology.
You've got a tight deadline. No one on the team has the bandwidth for the project. What do you do?
In previous case studies we’ve gone through conducting an internal (you have the contact list already) satisfaction survey - like a customer satisfaction or net promoter survey, and also a “send to the world” (you don’t have the contacts) survey. Both pretty easy to grasp, and pretty straightforward.
In the second installment of this series, we talk about how the Corus platform can assist with informing a business decision based on feedback from people not in your CRM or customer base