Download the Corus app and you can give over $5 to charity today!
  • Log in
  • Sign Up
  • Log in
  • Sign Up

The Goal of This Blog

Posted by Morgan Stempf and Drew Chambers on Nov 15, 2018 3:04:15 PM

“Well everybody does it that way, Huck”

“Tom, I am not everybody”

The Adventures of Tom Sawyer, Mark Twain

Ours is a space rife with suggestions and ideas. Many are well-founded and researched, others are anecdotal and unhelpful. The goal of this blog is to provide you with insights to help guide your use of the Corus ecosystem, while also exploring some other aspects of the broader consumer research industry. In doing so we’ll be using some of the same empirical methods that we regularly use with clients. Instead of serving up clickbait, we want to use this space to illustrate different techniques or findings that you may find useful in other contexts. We’ll be letting our curiosity guide the series, and as it develops we invite you to join us in the comments section with any of your own questions, criticism, or others thoughts that may help shape where it goes.

Topics: Insider

Better Answers Powered by Numbers

This Blog is Dedicated to Discovering Answers Through the Power of Research

What are the things that surprise and excite our team? Is Net Promoter Score really the best way to think about customers? Is customer service truly a dying art? Why do polls get things wrong? What are the true value drivers for successful businesses? How do you know? Read here to find out!

Couple of key things:

  • This blog is powered by the same tool that you can use for free at
  • We love any and all feedback - if you have ideas for how to make the blog better let us know!
  • Please be respectful of others in the comments, we're all here to learn!

Subscribe Here!

Recent Post